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Ingredient Lists or Baked Cakes?

Artificial Is Not Necessarily Intelligent


There are many examples of technologies and systems often labeled as artificial intelligence (AI) that do not meet the true definition of AI. Here are some common examples:


  1. Automation: Systems that follow predefined rules to perform repetitive tasks. 
    e.g. A simple script that processes data entries. 

  2. Advanced Statistics: Complex statistical models that analyze data without adaptive learning. 
    e.g.  Regression analysis predicting housing prices.

  3. Decision Trees: Rule-based systems that make decisions based on a series of conditions. 
    e.g. Basic spam filters sorting emails.

  4. Heuristics: Problem-solving methods based on practical approaches rather than formal algorithms.
    e.g. A heuristic algorithm used in game development for pathfinding.

  5. If-Then Statements: Conditional logic used in programming to perform actions.
    e.g. A thermostat adjusting temperature settings.

  6. Algorithms: Step-by-step procedures for calculations.
    e.g. Search algorithms used in databases.


Why They’re Misconstrued as AI


  • Marketing Hype: Companies often label these technologies as AI to make them sound more advanced and appealing.

  • Misunderstanding: There’s a general confusion between any advanced technology and true AI.

  • Broad Definitions: The term AI is sometimes used broadly to include any technology that mimics intelligent behavior.

True AI Characteristics


  • Learning and Adaptation: True AI systems learn from data and improve over time without explicit programming for every possible scenario.

  • Autonomous Decision Making: AI can make decisions based on complex datasets and situations it hasn’t encountered before.

  • Generalization: AI can apply knowledge gained in one context to different, but related, contexts.


Understanding these distinctions helps in setting realistic expectations about what AI can and cannot do, avoiding overhype and ensuring a clear perspective on technology capabilities. Google Search, Bing, and other search engines do incorporate artificial intelligence, but they are not purely AI systems. They use AI technologies, such as natural language processing (NLP), machine learning algorithms, and data mining, to improve search accuracy, rank web pages, and understand user queries. However, they also rely on traditional algorithms and database indexing to deliver search results. Thus, while AI is a critical component of modern search engines, these platforms encompass a broader array of technologies and methodologies.


Search engines like Google and Bing use AI to improve the relevance and accuracy of search results, understand user intent, and suggest related queries. This involves analyzing vast amounts of data, user behavior, and context to rank and present the most relevant results.


On the other hand, synthesizing results into conclusions typically refers to higher-level AI applications such as those found in advanced analytics or AI-driven decision support systems. These systems not only gather and rank information but also interpret and provide actionable insights based on the data.


Simplified Breakdown


Search Engines (e.g., Google, Bing): Use AI to improve search accuracy, understand queries, and rank results. Suggest results based on relevance and user intent.


Advanced AI Systems: Synthesize information by interpreting data and providing conclusions or actionable insights.


By distinguishing these roles, it’s clearer how AI is applied differently depending on the context and specific objectives of the technology.



It is an accurate metaphor to state that search engines can list ingredients while artificial intelligence (linked of course with robotics) can both list the ingredients and bake the cake. An AI-driven system could not only find relevant data but also analyze patterns, make predictions, or generate comprehensive reports. This metaphor effectively highlights the difference between simply retrieving information (search engines) and processing that information to deliver useful outcomes (advanced AI systems).


Chris Kinsey July 9, 2024
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